Social networking 10 years ago would have not meant the same as it does today. Facebook,Twitter, YouTube and many other sites have become household words as there growth has exploded. Facebook recently reach the 350 million subscribers and is the biggest social networking site. Yes that is right 350 million which is more than the population of the US. At the same time the leader in the online videos, youTube, serves 100 million videos a day to its US customers only. That is also a hard number to comprehend but yes 100 million videos a day. While this growth was going on Twitter has also grown substantially but it's grow is dwarf by that of Youtube.
To me the real news worthy item is the demographic of that growth. In 2009 for Facebook there was a 276% growth in the age group 35-54. As big as that is the under 35 group still dominates the Facebookbook usage. Of the 20 million US citizens on Facebook, 18 million of them are in that 35 and under group. However the growth in that 35+ is exploding and most likely will continue in the future.
What is different about Twitter is primarily users are the 35+ age group that makes up to 66% of the usage of Twitter. This means that as many of these users have come on to the Internet for the first time have also started using Twitter.
Youtube is more balanced. About 52% of the users on Youtube are 35 and under and 48% are 35+. Youtube also has a higher demographic of males as compared to Facebook has a higher demographic of females.
As a network marketer, this means that there are going to be more and more people that are coming on line in the 35+ age group.The 35+ age group is also the age group that has more money to spend because they are more established so we as marketers should be more focuesed on this age demographic to bring them into our business. At the same time this age group is least educated on how to use a computer let alone social networking.
So what does all of this growth mean to the future of Internet Network Marketing, MLM and Direct Sales. The timing of this is going to be very good for those that know how to take advantage of it. Understanding the demographics of those that are using the social networks will help the marketer better market their products and sevices. The growth could be even more exposive if the correct approach is used and is easy to use and focuses on education and training.
Bottom line is the future looks very good for this industry.
Learn more about the future of Social Marketing and read the articles.
Bob Howard is member of the elite master mind team for the best online marketing system on the planet. To work with Bob Howard and learn more about the marketing system that has allowed him to achieve his success, you will need to register on his blog.
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